speakers

We’re operating in a world where competition is increasing, everywhere; where consumers are shifting their purchasing habits; and where the economy is… not helpful!

This has created as many opportunities as it has problems for the eCommerce marketer, leaving many of us feeling overwhelmed.

There’s so much you could be doing to market your business – but what SHOULD you be doing?

In this session (nearly) 20 year eCommerce veteran, and big-thinking eCommerce marketing strategist Chloe Thomas will be sharing her thoughts on how you can navigate these interesting times, including:

• What’s going to separate the winners from the losers over the next 5 years

• Just how do you create the right emotional connection with your customers?

• How do deal with the rising CPMs on Google and Facebook Ads

• What should your marketing mix look like?

Plus expect lots of tips and a few juicy case studies too!